The purpose of this study is to apply the concept of Kansei Engineering and Kano Model to improve the design of ceramic containers for food packaging to better meet the needs of customers. Kansei Engineering is used as a design element to capture and transform the perceived (Kansei words) of the consumer. The design object should be examined in a comprehensive context. The paper used sampling method, case analysis method and questionnaire method. The result of this study was that the main factors that affect the consumer satisfaction of the ceramic container for food packaging could be divided into appearance and performance factors. Appearance factors became more preferable in product design and development. Efforts should be made to find out the appearance factors that should be included between Kansei and Related words and design elements. The comprehensive form of ceramic products should complement each other and function flexibly. Therefore, the ceramic packaging container products should have parabolic design elements, artificial plane decoration, glaze, texture and block / closed color.